I grew up in Muscat, Oman. If you know a little bit about politics, you will know that Oman has long-standing political and military ties with the United Kingdom and the United States. In the retail marekt, Oman has always been heavily influenced by UK and the Europe. I grew up eating Lurpak Butter (which is made in Germany) and also used suncreams and waterbottles made either in Germany or England. For europhiles out there, you will know that european grocery items are quite different from its american counterparts. Let's take butter for example. In the US, you get 4 sticks of butter in a carton, which upon revealing, are like white sticks with more moisture than anything else and a serious lack of flavor. European style butter isn't like that. Its richer in taste and has less water and more butterfat%. Moving on, I found this Kerrygold Irish butter at Trader Joes for $2.99 and thought of giving it a try. What a big difference! However, to side with American butter, a lot of recipes, desserts in particular, turn out better with american style butter. For example, cookies made with american style butter will turn out chewy and if made with european style butter will turn crispy. And you know we like our cookies chewy and not crispy.